Game Story
Over time, organizations were formed with different structures and systems. Gradually, these organizations became more flexible and expanded their target market by taking advantage of market and community factors. Among the goals of all organizations, one goal was considered more important, and that goal was the popularity of their organization’s brand for customers.
You and other players in this game are in the roles of the owners of the organizations that you must develop and upgrade. This development is formed by starting the recruitment of human resources and choosing the right ability for them. Next, you need to expand your organization, put your staff in specific departments, and set goals based on the revenue you get from the staff.
There are internal and external activities to promote your organization that can change the direction of your brand popularity, this popularity comes with revenue and elevates your organization financially.
Now it’s your turn to set your own paths and goals for your organization and make your brand popular to customers among other competitors.
What kind of strategy will you use to become popular!
Game Instructions
The market provides a platform for organizations to display their goods and services. This platform has its own breadth and complexity. Sometimes market entry or exit may be closed, when some organizations call the market situation in a bad state. But these conditions of closing the exit or entrance of your market can be seen as an opportunity. Organizations can easily create the desired volatility in the market environment and excite their customers to be flexible and seek popularity.
Biz Game Features
Age: +18
Time: +10 Minutes
Players: 1-4
Formation of the initial idea
First Border
Each title can be important in a part of your life, this importance is individual. You can imagine a wide, strange and beautiful title in your mind. This is a perfect title, but when you want to share it with someone else, you shorten the title and subtract as much as possible from the overall idea and concept to make it understandable, and maybe reduce it as much. Forget what the original title was like. With all these failures to share, if your title is appealing to a person or a group, that title becomes alive and dynamic and requires effort to return to your ideal state.
Second Border
Games, in whatever forms they are, create a space for human beings to experience new moments and paths. In games, there are rules and conditions so that the audience can play that game, the goal of the game ends after challenges are solved. These challenges in the game attract the audience.
During my research, I noticed that the titles remain intact in the context of the games, and the audience ignores the title while playing to solve the challenge and moves towards the goal; while it is the title that created the game and is the purpose itself. The connection which people create with games is very soft and neat, recording the rules and scope of games, gives humans a beautiful and understandable comprehension of the title. This is why if there is a title that meets their expectations in the game, they easily call the game attractive, and if the title does not meet their expectations, they call it unattractive.
Third Border
An important title, such as the design of a firm’s foundation, is combined with a board game in the Biz. Building a business model, identifying opportunities and organizational structure are the big titles used in this game. In the process of creating this game, the descriptions of various jobs and organizations were examined. After the reviews, I designed a board game that uses the system analysis and simulation to cover the above issues. This game has two main goals:
A) Solving these challenges: “How do the products and services of one firm (organization) outperform that of another firm? “There are different customers with different expectations and attitudes. Based on what criteria do these customers buy the services and goods of a firm?”
B) Using a creative approach to implement the structure of an organization
Formation of the initial idea
Why a board game for Biz
Board games create a space where you can access all the elements of the game and imagining them in your mind. It generally enters a small Realm, but as big as your imagination is, it can be seen as big and real. Now, if we leave aside the topics and all the factors of board games, a platform is provided in board games where you enter another realm for a moment with a group of friends, family or companions and together you discover a new entity and all the people together, they feel the dialect, the tone, the beauty, the joy and the dream.
Game process
An organization must adapt and synchronize all its existing variables. This adaptation is based on the initial structure and model designed in organizations, human resources, market and activities that the organization chooses for development are the main variables. These variables are in the path of a specific goal. This is the goal of an organization’s brand popularity.
Human resources, with their unique activities in specific departments, begin their work on a daily basis to execute or create a process. Human resources are special entities in the structure of the organization. The goals and type of processes of the organization can create a linear or dynamic attitude. The market provides a platform for organizations to display their goods and services. This platform has its own breadth and complexity. Sometimes market entry or exit may be closed, when some organizations call the market situation in a bad state. But these conditions of closing the exit or entrance of your market can be seen as an opportunity. Organizations can easily create the desired volatility in the market environment and excite their customers to be flexible and seek popularity.
There are internal and external activities to promote your organization that can change the direction of your brand popularity, this popularity comes with revenue and elevates your organization financially.
The three variables of human resources, market and activities in this game are the main variables, and these three variables are pursuing a goal, this goal is called the brand popularity of the organization.
Brand popularity is a combination of a product or service and the big picture of the customers of an organization. This image can be of the type of quality, performance, attractiveness of an event, creation of a new product and service, and so on.
Human Resources
Activities
Audiences
The first audiences of Biz game are Universities, organizations and students who are involved with Biz subjects in their daily affairs, and this game gives them a simple understanding and solution for the moment to review.
The second audiences of Biz game: Educational games are used only once or for a period of time and do not have interesting and entertaining variables. In designing Biz board game, the mechanism and structure of a real game has been used. Biz is not just an educational game but it is an interesting and exciting title for those who are interested in board games.
The mechanism and structure of Biz board game is designed in such a way that its purpose and concept can be understood by those who are not familiar with the subjects. The competitive atmosphere in the game to reach and achieve a higher brand popularity and the selected variables of the game, find a new opportunity and path in the game that the winner may not be determined until the end of the game.
The charm of the game
Biz board game is categorized in Reality games. This simulation game is part of the structure and performance of real organizations. The simulated experience of this board game is a fascinating experience that anyone can have fun with. Factors that affect the development process of an organization in the real world, may not be possible to be identified or experienced in the real world. But in this board game, all the exposed factors can be identified and examined, and with each re-play, a new experience and transition can be discovered. There are a variety of situations in the game, opportunities and human resources may change your predetermined goal. The number of players in this game is from one to four people, and you get a different experience of the game with any number of players and even single player.
Goal of the game
The goal is for organizations to achieve the popularity of the top brand according to customers, this popularity can be achieved in three ways:
– The popularity that is achieved through the effects of business cards.
– Popularity that is formed through human resources within the organization.
– The popularity that is created for players by revenue over 40.
Finally, the sum of the popularity scores obtained from these three methods determines the brand popularity of an entire organization.
End of the game
The game ends when the time cube on the organization life cycle screen displays the number 8. (The game has reached round 8 and the players have done their activity in that round)
Components
Downloads
Expansions & Standalone Packages
Standalone Packages
Biz - Strategy and Operations
Standalone package in which strategy and operations are the main variables. In this game, the way of implementing strategic plans and goal setting is examined in a macro way.
Expansion
(must be played with core game)
Biz – Sales expansion and market identification:
Based on existing markets and planning, this package increases sales department variables and shows the sales world and its challenges.
Biz – Factory
The factory expansion is an attractive one, in which the factory that produces your products becomes part of the game variables, and you have to develop your factory and distribute your products with trucks.
Biz: New beginning (for the new year)
This expansion is a special one for the New Year, it changes some variables of the game. One of the special changes is the addition of eight manager cards.
Store
Biz
A Competition Among Brands in the City
– International Sales will begin soon –
بازی بیز توسط زیر مجموعه شرکت چینش، خانهی پیریکا طراحی شده است. در مراحل توسعه و ساختار بازی، از الگوها و مدلهای حقیقی استفاده شده است. با بررسی فرآیندهای شکست و پیروزی سازمانهای موجود، بستری در بازی فراهم شده است تا مخاطبان ما بتوانند متغیرهای اصلی تهدید یا فرصت را به خوبی شناسایی کنند و با بررسی و تحلیل در دنیای واقعی، توانایی شناسایی متغیرهای کلانی که منجر به پیروزی سازمانها میشود را کسب کنند.
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